The winners of the 32nd Annual Telly Awards have been announced and Image Associates’ iA Productions received two Telly Awards for its television commercials for the West Virginia Center for End-of-Life Care and Ghareeb Dental Group. “With nearly 11,000 entries from all 50 states and numerous countries, it’s quite an honor to be selected,” said iA Productions Creative Director Bill Hogan. “It is especially gratifying that the concepts for these award-winners were crafted by our advertising division – Image Associates, LLC.”
One thirty-second spot for the West Virginia Center for End-of-Life Care brings home its message, urging West Virginians to declare their end-of-life wishes, with an electrifying conclusion in which a medical device called a defibrillator is seen from a patient’s point of view as it discharges, complete with jarring sound effect.
In direct contrast, the imagery found in the Ghareeb Dental spots features actual patients simply smiling at the camera in extended close ups, is upbeat and fun and supported by a light and airy Indy-style music track.
The new awards bring iA’s Telly total to twenty-one since 1996. “No other West Virginia production company even comes close,” said Hogan. “Our dedication to quality and creativity have always distinguished us from our competitors. Being recognized by the Telly’s is simply the icing on the cake.”