|Image Associates LLC shot videos for the WV Housing Development Fund on Saturday in Admix Broadcasting’s studio. The use of the green-screen allows us to key in any background we want behind the actress. Green is currently used as a backdrop more than any other color because image sensors in digital video cameras are most sensitive to green, due to the bayer pattern allocating more pixels to the green channel, mimicking the human eye’s increased sensitivity to green light. Therefore, the green camera channel contains the least “noise” and can produce the cleanest key/matte/mask. Additionally, less light is needed to illuminate green, again because of the higher sensitivity to green in image sensors. In the edit, we select green and eliminate it leaving a clean background that we can drop anything into. In this case it will be animation behind her.|
|Sharon Harms of Image Associates was recently commissioned to do a painting of the Mountaineer Statue in Morgantown for the cover of the West Virginia Lottery Annual Report. Although the statue actual sits in front of a brick wall, Harms chose to paint it in front of glorious West Virginia mountains. (Cover layout by Mike Ross WV Lottery)|
|Image Associates has a brand new website. Check it out at imageassociatesllc.com|
|Bill Hogan directs actress Lynn Payne|
|Director Bill Hogan looks with actor Bret Bret E. Benson for a certain name|
|actresses Margaret Zaleski and Laurie Pennington|
|Cameraman Todd Gilpin and actor Bret E. Benson at the Global War on Terror monument|
|The only real grip-truck in West Virginia, The Image Associates truck, got a Spring cleaning and equipment renewal. Ready to Rock-and-Roll as shooting season is upon us! Let the cameras roll!|
|Based in New York, the national Telly Awards are the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Over the years, Image Associates LLC has won more than their share of these prestigious awards!|
|Image Associates is shooting a commercial in Charleston on Friday and Saturday of this week (10hour days). We are always looking for GRIPS that are WEST VIRGINIANS because so are we! If you have ever worked any crew position on a film set, are strong, able to drive, a team player and able to fill out impeccable paperwork, please message this page, and I will give you our producers #.|
|Image Associates has had the privilege of being asked to design a new website for Fenton Glass in Williamstown, WV. The new website will kick off a revival for Fenton – a company that started in 1905 making beautiful, handmade glass products, and continues today in the same location. If ever there was a West Virginia made product worth collecting it is Fenton Glass!|
|Image Associates’ art department magic made this scene come alive in a commercial for the WV Housing Development Fund.|
|Image Associates just completed a 2 day film shoot for the West Virginia Housing Development Fund! What a great crew and cast that were mostly West Virginians. What a great client – The West Virginia Housing Development Fund that puts so many West Virginians in homes!|
|IA client, The WV Housing Development Fund, has launched a new loan program. The “Movin’ Up” Program is designed to help all moderate-income homebuyers purchase a new residence. Unlike the more commonly known WVHDF programs, “Movin’ Up” does not have a first-time homebuyer requirement and is geared toward home buyers who might have outgrown their current residence or just want to make a change. Image Associates designed the new program logo.|
|Congratulations to a new client, Petra Vasale Newkirk, on starting a new Charleston business, CAKES BY APPOINTMENT. We were happy to design her logo, collateral materials and her website! She is a Pastry Chef extraordinaire and we wish her all the success in the world!|
|Image Associates was recently invited to design a new logo for the West Virginia Regional Technology Park. After a presentation of 5 designs, The Tech Park chose this design.|
The Steven Spielberg/J.J. Abrams blockbuster “Super 8” roared into theatres this June and with it months of secrecy concerning the role of Charleston’s iA Productions finally came to an end. When iA first began talks with Paramount Pictures in August 2010, the company was sworn to secrecy. In fact, the producers were so concerned with secrecy that the production had two working titles before adopting the “Super 8” moniker.
Now iA can tell all. iA served as the film’s production services company, providing almost everything the production used while shooting in West Virginia – from filmstock to flamethrowers, from hair extensions to explosives and everything in between. From August 2010 through January 2011, iA staff interacted daily with the Paramount crew, both in-state and back in Los Angeles. Long hours were spent making purchases, overseeing expenditures and making certain every last item would arrive on time for each day’s shooting in Weirton, WV.
What can we do for your next production? Anybody need a slightly used freight train?
The winners of the 32nd Annual Telly Awards have been announced and Image Associates’ iA Productions received two Telly Awards for its television commercials for the West Virginia Center for End-of-Life Care and Ghareeb Dental Group. “With nearly 11,000 entries from all 50 states and numerous countries, it’s quite an honor to be selected,” said iA Productions Creative Director Bill Hogan. “It is especially gratifying that the concepts for these award-winners were crafted by our advertising division – Image Associates, LLC.”
One thirty-second spot for the West Virginia Center for End-of-Life Care brings home its message, urging West Virginians to declare their end-of-life wishes, with an electrifying conclusion in which a medical device called a defibrillator is seen from a patient’s point of view as it discharges, complete with jarring sound effect.
In direct contrast, the imagery found in the Ghareeb Dental spots features actual patients simply smiling at the camera in extended close ups, is upbeat and fun and supported by a light and airy Indy-style music track.
The new awards bring iA’s Telly total to twenty-one since 1996. “No other West Virginia production company even comes close,” said Hogan. “Our dedication to quality and creativity have always distinguished us from our competitors. Being recognized by the Telly’s is simply the icing on the cake.”
International Coal Group, Inc., has signed on with iAproductions to produce an employee benefits video for the company. iAproductions competed against one in-state and one out-of-state company to win the business.