iAproductions provided comprehensive production services to Charles Ryan Associates for the latest series of Games People Play television commercials shot for the West Virginia Lottery.
The five-day shoot included stops in 10 separate locations in Huntington, Charleston and Morgantown. Along with the human cast, IA brought in California-based animal actors who provided 2 trained dogs. One dog appeared in a hayride scene while the other was used in a camping scene.
Working with CRA creatives, Sharon Harms designed the production that included 10 different sets and a myriad of detailed props. Harms set the look for a fall hayride shot, Marshall and WVU tailgate parties, a classic barbershop, a moonlit campsite and turned a hot August day at the Capitol Market into a cool fall day.
With assistance from Parker Webb and Britain Walker, Harms also created several special effects including a birthday gift box with a life of its own and a kinetic hay bale that sprang to life on cue and propelled a bouncing lottery ball down a country road.
iAproductions simultaneously utilized a pair of Sony Cinealta High Definition cameras for the shoot. One camera was mounted on a jib to capture aerial views and fluid-motion shots.
iAproductions provided CRA with turnkey production management, creative art direction, extensive location scouting, talent coordination, a 30-person professional crew, IA’s fully equipped grip truck and complex logistical management for 10 locations around the state.