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iAproductions produced four new 30-second television commercials for Massey Energy that began airing statewide in early August.

Bill Hogan wrote the scripts, directed the action and completed post-production in the new Image Associates Final Cut Pro HD editing suite.

Utilizing a Sony Cinealta High Definition camera, the television commercials highlighted the economic contributions made by West Virginia’s largest coal producer and featured a crew of 12.


While most of the shoot occurred above ground, one of the most dramatic visuals occurred when the iAproductions’ crew went underground to shoot Massey Energy miners boarding a man-trip.

IA Production crewmembers were required to undergo specific mine safety training before being allowed to enter the deep mine.