The West Virginia Lottery won a Batchy Award in the Best Use of Humor – TV category at the 2009 North American Association of State and Provincial Lotteries (NASPL). Named after lottery pioneer Ralph Batch, the award honors excellence in advertising. iAproductions was pleased to be a partner on this project.
The concept, “The Nanny”, was developed by West Virginia Lottery agency Charles Ryan Associates. Directed by iAproductions Bill Hogan, the spot features a weary housewife, whose daydream of winning the lottery transports her to a place of tranquility, complete with an English nanny, only to be brought back to reality by her misbehaving children.